Key messages, survival principles and coastal hazard awareness for the session.
Float to live. It could save your life.
This message is supported by national water safety campaigns.
Cold water shock occurs within the first 30–90 seconds of entering cold water (below 15 °C). It triggers an involuntary gasp reflex, causes rapid breathing and can incapacitate even strong swimmers. The priority is always to float, not to swim.
UK waters rarely exceed 15 °C even in summer. Most water-related incidents happen close to shore, within 3 metres of safety.